About Me
I'm a natural storyteller drawn to the unlimited scope of marketing. I started as a sports writer, capturing Tennessee Press
Association awards two years in a row. These days, I create Expert-knowledge content in the tech care and protection
field.
What drives me? Crafting a compelling story, analyzing its reach, and optimizing for maximum engagement. I bring skills in:
- Copywriting
- Technical SEO
- Content Strategy
- Stakeholder Collaboration
Whether it's junior golf or credit unions, I aim to craft content that generates qualified leads. When I'm not writing,
strategizing, or geeking out over SEO, I travel, laugh, and put my mental well-being in the hands of the Tennessee Titans
each football season.
Experience
2022-2023
Landmark Recovery, Franklin, TN
Copywriter & SEO Strategist
2021-2022
OMNICOMMANDER, Brentwood, TN
SEO Content Manager
2018
American Junior Golf Association, Brentwood, TN
Paid Communications Intern and Content
Strategist
2023-Present
Asurion, Nashville, TN
Field Content Writer
2016-2018
Manchester Times, Manchester, TN
Multimedia Sports Writer
Education
2016
Middle Tennessee State University
B.S., Mass Communications
- SEO & analytics Tools
- Google Search Console, Google Analytics, SEMrush, Ahrefs, LinkedIn Analytics, Meltwater, Power BI
Skills &
Proficiencies
- Writing & Editing
- Adobe Creative Suite, Canva, ChatGPT,
ElevenLabs, Google Workspace, Figma
- Marketing Platforms
- HubSpot, Meta Business Suite, Sprout Social, Buffer, LinkedIn, X, Instagram, TikTok, YouTube, Threads
- Website Management
Work Samples
- THOUGHT LEADERSHIP CONTENT
- I partnered with our Dietary Services Director to link nutrition and recovery. I optimized her insights, producing an SEO-friendly article that gained 4,680 clicks, 102,000 impressions, and 9 page-1 search rankings in one year.
- I upgraded a hidden PDF into a rich-media "how-to" landing page for Kroger direct deposits. I added it to a credit union client’s main navigation and captured a featured snippet. It now ranks on page 1, elevating online visibility.
- LANDING PAGE COPY
- AWARD-WINNING ARTICLE
I identified a groundbreaking story about a local high school's first female wrestler competing at the state level. I conducted interviews and created a multimedia package of print, web, and video.
- The feature elevated our local sports coverage and secured a third-place award for best local feature, boosting the newspaper's reputation and showcasing my storytelling versatility.
- SEO Case Study/Content Audit
- I led the content team to focus on
longtail keywords, securing 25 top-10
rankings and multiple featured
snippets within 60 days. We analyzed
traffic behavior, refined our approach,
and boosted user engagement
effectively.
- Asurion Publication Contributor
I contributed to Asurion's annual
publication, Atlas 07.
I interviewed and wrote the
stories of 2 company leaders,
including Shawna Hoelscher.
- I highlighted Hoelscher’s 26+
year journey with the company
and conducted a live, in-person
interview session to enhance the
storytelling experience.
“I watched his writing skills consistently improve as he became more in tune with Landmark's target audience. He quickly became a key contributor to the marketing team and emerged as a leader among the creative/copywriting team. Demarco brought a unique blend of creativity and SEO mastery to our projects.”
Mitchell Kline
Director of marketing content and public relations
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